Cuban-owned chain of economical variety stores with general merchandise and clothing at a discounted price. This family-owned, hispanic chain currently have 9 locations in South Florida.

ORIGINS

VALSAN was founded in Miami, Florida in 1984 by Ruben Augustin Valdes Sanchez. Growing up in Cuba, he and his brothers worked in many bodegas owned by his father Jose Angel Valdes. When Valdes left Cuba in 1980 he did not know that he was going to be an entrepreneur like his father. He, his wife Marta, and their daughter Elein, moved to Puerto Rico where one of his brothers lived. He hoped to procure a better future which Cuba could not offer. Ruben worked as a salesman for some of the local vendors, selling a variety of products like sunglasses, wrist watches, and posters. After about two years of working for others, he decided to move his growing family to the United States to take a shot at starting his own business.

NEW BEGINNINGS

Valdes began selling …

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