I've been taking photos since 6th grade using my father's old Argus C3. In High School, he brought a Nikormat FTn back from Japan with three lenses. That camera and those lenses opened up a whole new world. Later I added a Bronica medium format to shoot weddings on the side.
Until ten years ago, it was almost all art. The science of photography was intuitive. When I went commercial, I used my business experience to apply the science with intentionality. The art of photography exists not for itself, but to serve the business goals of you, the client.
I take pride in following my number one rule for business photos - Everything for a Reason. Angles, lighting, depth-of-field, and lenses are all factored in to meet a client's business goals.
What's not on that list is cost. A corporate photoshoot might take hours, requiring portable lighting and hours on the computer to refine the photos. A small business shoot does not. A $5M home needs high-level…