Strategy is more than a plan or process for achieving a goal. It is the tip of the arrow and everything flows from it. It must start with defining business goals on multiple levels, and making sure technology, design, and content support those goals.

Technology has changed nearly every aspect of the way businesses operate and has leveled the playing field for small businesses to compete with big businesses. It needs to be your friend you’re comfortable with, not a source of frustration. We can make it so.

Design is not just about aesthetics. A thoughtful, well-designed user experience can make you stand out from your competitors. An effective design must also be focused on achieving your business goals. Finally, design must also focus on your own user experience when interacting with computers, network and applicatoins.

Content is truly king and it is about the message you want to communicate to your customers. It starts with a mission statement and expands to what your product or service can do for a customer. It comes naturally for most business owners to communicate face-to-face with a customer, but much harder to effectively communicate their message online. Face-to-face you have a captive audience. Online your competitor is only a click away.