Advanced Primate

We are for Americans, by Americans, on a mission to leave the world better than we found it.

Headquartered in Meridian, Idaho near the foothills of the Boise Front Range (a prime access point to adventure), our priority has always been to provide a collection of gear that speaks directly to our customers: people who live in the city, but yearn for their next opportunity to adventure into the unknown. From our core backpack offerings to cutting-edge fleeces, extra warm beanies to laid-back sunglasses, eco-friendly belts to go-to pocket knives, adventure-proof drinking flasks to never-ending hammocks, our list of quality American brands and innovative products continue to grow.