Boise Photo

I’ve been taking photos since 6th grade using my father’s old Argus C3.   In High School, he brought a Nikormat FTn back from Japan with three lenses. That camera and those lenses opened up a whole new world.  Later I added a Bronica medium format to shoot weddings on the side.

Until ten years ago, it was almost all art.  The science of photography was intuitive.  When I went commercial, I used my business experience to apply the science with intentionality.  The art of photography exists not for itself, but to serve the business goals of you, the client.

I take pride in following my number one rule for business photos – Everything for a Reason.  Angles, lighting, depth-of-field, and lenses are all factored in to meet a client’s business goals.

What’s not on that list is cost.  A corporate photoshoot might take hours, requiring portable lighting and hours on the computer to refine the photos.  A small business shoot does not.  A $5M home needs high-level photos for its listing, but the $300K home does not.

Everything for a Reason.